Effectively, ethically, and efficiently creating high quality information products (datasets, visualizations, models, etc.) about human activity and behavior is critical for progress in many domains such as health, education, climate, entertainment, policy making, and government.

Addressing the unique challenges of working with social and behavioral data at ever increasing scales, broader scope, and for novel purposes can only be effectively done by a multidiciplinary community of researchers who are able to draw on and contribute to basic research in a variety of domains.

The Social Data Science Center (SoDa) at the University of Maryland leverages UMD’s substantial strengths in survey methods, measurement, information management, visualization, and analytics to maintain UMD as an international leader in research, education, and application of social data and measurement.